Marketing Innovation Circle
The Marketing Innovation Circle (MIC) is a year-long support program aimed at outstanding students in marketing and innovation.
Through the collaboration of the Institute of Marketing and the Institute of Innovation Management with top companies, we offer selected students an opportunity to develop beyond their studies, enhance their qualifications, and gain behind-the-scenes insights into modern marketing in practice.
What we offer
- Connect directly with leading companies
- Get a head start in your marketing & innovation career
- Strengthen key core skills
- Build a network of like-minded peers
What we expect
- Enthusiasm and passion for marketing and innovation
- Enrolled in a Bachelor's or Master's program in Business Administration
- Strong academic performance and relevant practical experience
- Availability to attend events approximately every two weeks during the semester
Interested?
Applications for our year-long support program are open each winter semester.
Current application deadline:
October 20, 2025
Student contacts:
Company contacts:
Prof. Dr. Dr. h.c. Marko Sarstedt
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